Barclays x New York Liberty
In 2024, Barclays Investment Bank sponsored New York’s WNBA team the New York Liberty for the first time. To celebrate the new season and fresh jersey design with the Barclays patch, we created an anthemic campaign for TV and social.
60s Announcement Film
Powering Champions
During the playoffs we created a series of posts for Barclays to encourage the team and show fans the support the official sponsor had for the team.
When the Liberty won the championship, we jumped into action to create collateral for the celebratory parade in New York City as well as full spread ads for the New York Times.
Role: Art Director
Collaboration: Marcus Liwag, Cody Davis, Rob Vergara, Teban Viteri