IHG x US Open
In our third year partnering with IHG Hotels & Resorts for their US Open sponsorship activation, we created immersive and elevated touch points at the Billie Jean King Tennis Center to introduce tennis fans to the official hospitality sponsor of the Grand Slam tournament.
Activation Case Study
Garage Allé
Inside of this activation space, we created an immersive hotel experience with a tennis touch. Guests could “check in” at our reception desk for access to our digital rooftops featuring skylines from IHG properties around the world. Hidden within each skyline were animated easter eggs with a tennis touch making for great photos unique to each property.
Racquet Bar
Right outside of the official US Open merchandise store, we created a branded footprint where guests could come and relax in between matches. This lounge space featured a bar, private nook, outdoor living room style seating with televisions, and heavily sought after cooling shade from the summer heat.
Arthur Ashe Suite
Inside of Arthur Ashe stadium, we created an exclusive living room feel for VIP guests of IHG to enjoy the matches on center court.
Role: Art Director
Collaboration: Marcus Liwag, Teban Viteri, Lyla Crider, Chelsea Matchett