Wellstar Pediatrics

Wellstar is known for its expert care and compassionate connection to their patients. And that same level of care is offered to their smallest patients. With the expanded offering of pediatric care, Wellstar was ready to reintroduce themselves under a new name: Wellstar Children’s of Georgia.

Campaign Rollout

We created a design system that was playful and attention-grabbing while also speaking to parents and guardians with confidence and care. OOH, print, and social assets reintroduced Wellstar’s pediatric offering to Georgians across the state.